Small Business Tips

Why Is Inventory Management Important for Small Businesses?

small business inventory management

If you want your small business to succeed, you should pay close attention to how you’re managing your inventory. We’re going to explain what inventory management is, what it looks like for different types of small businesses, why it’s important, and how you can do it effectively. Strategic inventory management that uses the right tools, especially a POS system with inventory management software, can help you run your company more efficiently and will keep your customers coming back for more. Focusing on improving your inventory management is one of the best ways to grow your business.

What Is Inventory Management?

Inventory consists of the products you plan to sell. If you own a small manufacturing business — which includes businesses like bakeries or boutiques where you sell handmade goods — then your inventory also includes the ingredients or tools you use to create your end products. For example, in a bakery, inventory would include the baked goods currently on sale as well as your flour, eggs, sugar and more. Inventory is more straightforward for most retail stores. It’s the stock you have in your backroom and on your shelves.

Inventory doesn’t manage itself. That’s why inventory management is a critical ongoing task for many businesses. On the most basic level, managing your inventory means you keep track of what inventory you have in stock and know when you need to order more stock. Effective inventory management also involves paying attention to key performance indicators that let you know how various products are selling so you can make informed decisions about which products to carry in the future.

What Does This Look Like for Various Small Businesses?

Inventory management looks a bit different from business to business depending on the types of products you sell and whether you use consumables at your business that you also need to manage. Let’s look at some examples of what inventory management looks like for just a few of the types of small businesses we work with:

  • Convenience stores: C-store customers want a place where they can quickly pick up the items they need without having to navigate a big-box store. Managing convenience store inventory involves closely monitoring which products are selling well and which aren’t. Each spot on your shelf is valuable, so you only want to carry items you know your customers are looking for, and you want to keep them in stock.
  • Boutiques: Boutiques often carry carefully curated, unique items and may not keep a consistent list of items in their inventory, so managing this inventory is different from managing inventory at another store. If you own a boutique, you want to stay on top of trends and make sure you don’t overstock an item that you may end up having to clearance to get rid of.

inventory for small store

  • Liquor and tobacco stores: Liquor stores and tobacco stores carry a specialized set of merchandise, but there is still plenty of opportunity to refine your product offerings. If you notice a certain type of cigarette or a particular brand of whiskey isn’t selling well, you could replace these items and the shelf space they take up with products that will sell.
  • Grocery stores: Supermarkets or grocery stores typically have a long list of SKUs they carry, which includes a lot of perishable products. When the products you carry have a short shelf-life, you can’t take a chance on throwing unsold inventory away. You also don’t want to disappoint customers who stop in looking for a specific ingredient for a recipe they’re eager to make.
  • Beauty salons: Retail stores aren’t the only types of businesses that need to manage their inventory. If you own a beauty salon, you likely have some hair, skin or nail products available for sale at your salon. No matter how much of your business is focused on selling products, any amount of inventory needs to be managed properly if you want this aspect of your business to run smoothly.

Why Should Small Businesses Care About Inventory Management?

Too many small businesses either have no method in place to manage their inventory or rely on poor, limited methods. This is a problem because inventory management can be a critical factor in shaping the success of your company. Before we talk about what could happen if you don’t manage your inventory, let’s focus on the positive results you can expect when you implement strategic methods of inventory management.

Managing your inventory properly leads to some great results. It will help you:

  • Be informed: No more need to operate off of guesswork or hunches. When you stay on top of managing your inventory, you know exactly how much stock you have on hand and when you need to order more. Being informed means you can more accurately predict the future and can make data-driven decisions.
  • Save money: When you can accurately pinpoint what will sell and eliminate unpopular SKUs from your product lineup, you can save your business money. Especially if you sell perishable items that could end up getting thrown out, you can save your company money by only making what you expect to sell or just a bit more. Eliminating waste and maximizing the products that do well is a recipe for financial success.
  • Save space: When you manage stock efficiently, it doesn’t just mean financial savings but space savings, as well. Small businesses are often limited to small backrooms to store stock, so using this space well and not overcrowding it unnecessarily is important. Only store what you need and enjoy the orderly storage space.
  • Please customers: When customers find the products they love at your company and know they’ll always be in stock, they’ll be satisfied with their experience. Whether that specific brand of Prosecco they love is waiting for them on the shelf at their local liquor store or their preferred brand of pet food is consistently available at their local convenience store, customers will appreciate that they can count on your business.

good inventory management

What Can Happen If You Don’t Manage Your Inventory?

We’ve seen the positive results you can enjoy when you manage your inventory effectively, but you may still be wondering how bad it could be to run your company without an emphasis on inventory management. Here are some issues that are common to businesses that don’t properly manage their inventory:

  • Financial waste: When you don’t manage your inventory, you are bound to make poor purchasing decisions that lead to either having too much or too little of certain products. When you have too much of a perishable product that doesn’t sell, you essentially toss your money straight into the garbage can. For non-perishable products, you’ll likely place them on clearance and take a loss just to get rid of them.
  • Missed sales: The other scenario is that you don’t purchase enough of a particular product due to poor inventory management techniques. When you have a stock-out, you miss out on potential sales. Many stock-outs occur due to faulty ordering and replenishing practices in-store. Missed sales mean missed profit. They could also lead to unhappy customers, which we’ll discuss more in a bit.
  • Cash flow problems: Waste isn’t the only financial consequence of not managing your inventory. You can also expect to deal with cash flow problems. Any inventory on your shelves represents money you’ve spent without any profit from it yet. A common mistake is to buy too much stock, which results in too much of your money being tied up in inventory rather than being available for other meaningful uses.
  • Chaotic stockrooms: Mismanaged stock is unlikely to look orderly or to fit neatly in your stockroom. When you’re purchasing inventory and stocking shelves without much strategy behind it, you’ll likely have a crowded, chaotic stockroom. A stockroom like this can lead to injuries for you or your employees and can make it difficult to pull stock or even know what you have in the back.
  • Unhappy customers: Another inevitable results of not managing your inventory is upsetting your customers. When a customer finds a product they love at your store, and it’s temporarily out of stock the next week, this could be their last trip to your store. Even when you keep items in stock but don’t pay attention to what sells and what doesn’t, you could still have customers who are dissatisfied with your selection.

manage inventory

How Can You Manage Your Inventory Manually?

Some companies still rely on manual inventory management tools. Typically, this means they maintain a spreadsheet on the computer. The spreadsheet should have columns dedicated to fields like the name of a product, the SKU and the quantity you currently have in stock. You should ideally adjust this number each time a product is sold or comes in. However, that’s an unrealistic goal for most, so what ends up happening is that the numbers on your spreadsheet are outdated most of the time.

It isn’t just that information quickly becomes outdated. This manual method also allows plenty of room for human error. One study revealed that retailers only had a 63% accuracy rate when it came to inventory tracking. To make sure the information on your spreadsheet doesn’t get too far off the mark, you need to implement periodic checkpoints.

Manual methods of inventory tracking should always include manually counting your inventory periodically so you can update your numbers and minimize discrepancies between the numbers you’ve recorded and the reality of what you have in stock. Audit your stock monthly or, at the very least, quarterly. These periodic checks are a good idea no matter what methods you use to track inventory.

Remember that inventory management goes beyond just recording numbers. It’s about making decisions. If you’re managing inventory manually, you’ll want to implement a strategy like ABC analysis to help you make decisions about which products to reorder when. This technique involves categorizing your inventory into three classes. Popular products that generate around 80% of your revenue belong in Class A. Class B is for inventory that is marginally popular and accounts for 15% of revenue. Class C is for inventory that moves more slowly and only accounts for 5% of revenue.

To successfully implement a strategy like ABC analysis, you need to gather and analyze a lot of data. Consistently maintaining information on a spreadsheet and coming up with figures to know how products are selling will take up a lot of time. That’s time you won’t get to spend on other business tasks. So, while manual inventory management can be done, you’ll have to dedicate a significant number of work hours to it.

How Can You Use Technology to Manage Your Inventory?

Any type of inventory management is better than nothing, but manual inventory tracking isn’t typically the best option, as we’ve seen. It requires a great deal of time and effort and is still limited. If you want to manage your inventory more effectively and with less effort, then you need to take advantage of modern technology.

pos with inventory management

There are many inventory management system options on the market today, but the best option for most small businesses is to integrate their inventory management with their point-of-sale (POS) system. If you’re unfamiliar with a modern POS system, you can think of it as a high-tech cash register that keeps track of inventory and does everything else to facilitate the checkout process. When your POS comes with inventory management tools, you don’t have to monitor inventory separately. Instead, when a cashier rings up an item, your system automatically subtracts one from the quantity you have in stock. It’s that simple.

When it comes to making restocking decisions, there’s no easier or more reliable method than using inventory management software for small businesses. A POS system with inventory management like the POS+ from National Retail Solutions will tell you at a glance whether a product is well-stocked, needs to be reordered soon or needs to be reordered immediately. Following these guidelines will help you keep items in stock consistently rather than reordering when you suddenly realize you’re out of something.

When you have software to track your sales, it doesn’t only help tell you how much you have in stock — it can also help you make strategic decisions about which products you should continue carrying and which you should potentially eliminate from your product offerings. You likely have a general sense of which products do well and which don’t, but you don’t have to rely on these general impressions when you have a POS inventory system for your small business. This system will deliver analytics that let you know exactly how each of your products is performing.

Manage Inventory Like a Pro With the POS+ From NRS

Inventory management is a critical aspect of your business. As we’ve seen, using the right technological tools to manage your inventory requires less time and effort, helps you keep items in stock and delivers the data you need to make strategic decisions. All of this leads to a thriving small business that carries the right items in the right quantities and keeps customers happy.

With the technological tools that are available today, there’s no reason to struggle with outmoded systems like spreadsheets. Inventory management software may cost more upfront, but consider all the money you’ll save by eliminating waste, saving time, never missing a potential sale and more. The best way to manage inventory is to use software that integrates seamlessly with your POS system.

The POS+ from NRS is an all-in-one system that features quality hardware and cutting-edge software, giving you everything you need to facilitate the checkout experience and to manage your inventory behind-the-scenes. The POS+ will also streamline other aspects of your business, including your customer loyalty program, so you can spend less time struggling with manual methods and more time watching your business thrive. To learn more about how NRS can help your business succeed, contact our sales team today for a free quote.

Small Business Tips

How to Start a Convenience Store Business

how to start a convenience store

Even with the rise of online shopping and grocery delivery, plenty of people still benefit from having a convenience store nearby. Running a neighborhood convenience store allows you to provide the community with the immediate purchases they need. If you decide to start a c-store, good preparation and planning can help you succeed. Think about these five aspects of business when opening a convenience store.

1. Initial Financing

Before establishing any other part of your convenience store, you need to create a financial plan and the money to fund it. Both franchises and independent c-stores require an initial investment to get started. If you don’t have the money set aside, you can take out a loan or work with an investor. An investor’s interest in your store depends on your business plan. Creating a detailed business plan that makes sense can help you get the funding and support you need.

2. Convenient Location

Your c-store will benefit from having as much traffic as possible in the nearby area. Customers tend to stop by convenience stores on their route to and from work or as a quick trip. To appeal to this audience, you need a store location close to major roads or footpaths. The property itself should also make it simple to enter and leave. Well-lit and open entrances, exits and parking lots increase the convenience of visiting your store.

3. Food, Drink and Merchandise Vendors

Vendors provide the supplies, merchandise, food and drink sold at your convenience store. Depending on what you want to sell, you may work with one vendor or multiple. A full-service vendor can provide most of the items in your inventory. However, working with more than one vendor could give you more flexibility or help you save money. Consider your target audience and their priorities, as well as your business goals, when choosing how you work with vendors.

4. Management and Staff

Depending on the size of your c-store, you might decide to start with a small number of staff members and add to them. As your business grows, you might expand your space or hours. You could also see an increase in business that requires more people to manage. Your involvement with the store can also affect your need for employees. Start with a team based on your expected activity and work from there.

5. Technology and Equipment

Convenience store equipment allows you to store and prepare food, clean the area and manage sales. Your c-store’s equipment might include:

  • Refrigerators and freezers
  • Drink dispensers
  • Commercial coffee makers
  • Shelving
  • Hot food displays and hot dog rollers
  • Ice machines
  • Food warmers
  • Cleaning tools and supplies

We also suggest considering purchasing a point of sale (POS) system to handle your transactions. A convenience store POS system’s robust features make checkout faster to offer better convenience to your customers.

Boost Your Sales With a POS System for Convenience Stores

POS+, the Convenience Store POS system from National Retail Solutions, Inc., has everything you need to manage your c-store’s sales. The powerful equipment and software help you organize vendors, calculate profits and more. Discover how you can grow your c-store by buying POS+ online today or getting a custom quote for a POS system for your convenience store.

Small Business Tips

How to Start a Tobacco Store and Vape Shop

how to start tobacco store

Wondering how to start a vape shop or tobacco store? Perhaps you want to open a business that specializes in both types of products. These store models require preparation and planning like any other store, but they also have special considerations. Get ready for these aspects of running a business if you want to open a vape or tobacco shop.

1. Business Plan and Finances

Every company needs a business plan and budget to increase its chance of success. While many vape and tobacco shop owners start their ventures out of passion, careful preparation serves as a more solid foundation. Using your enthusiasm to drive an already sturdy business premise can help you grow your shop to its greatest potential. Once you have a business plan, you can contact investors, take out a business loan or use existing funds. Make sure you include costs for inventory, a vape shop point-of-sale (POS) system, employees and more.

2. Licensing and Laws

Vape and tobacco products have specific laws and regulations surrounding their sale. Many laws that apply to tobacco also apply to vape products, but your state’s laws may vary. Your tobacco or vape store will also need the licensing required by federal and state laws. In some cases, your local area will also have rules regarding vape and tobacco products. Remember to look at regulations on the federal, state and local levels to ensure you follow the law.

3. Location and Zoning

When finding a location for your vape or tobacco shop, you have to consider convenience and legality. Many towns have zoning policies that require tobacco and vape stores to stay a distance away from certain properties. Once you know where you can legally open, you can figure out where the most customers will find you. An area with a high amount of foot or car traffic can attract a wide range of customers. However, if you have a specialty store, you might want to open in an area where you can find your target audience.

4. Suppliers and Inventory

If you already consider yourself a vape or tobacco enthusiast, you might already have a few suppliers in mind for your shop. However, you also want to keep the needs of other vape and tobacco users in mind. Remember to stock quality staples first and branch out from that base inventory.

5. Staff and Equipment

Once you establish the previous elements of your shop, you can get the employees and equipment to run your business. If you start a vape shop, you may want to focus on employees with the same passion as your customers. Any kind of business benefits from the right sales equipment. A Tobacco Store (POS) system like POS+ can help you:

  • Manage transactions
  • Track sales statistics
  • Record vendor relationships
  • Weigh and price loose-leaf tobacco
  • Scan thousands of existing items or add your own

These features and more make vape shop POS systems indispensable to small businesses.

Run Your Vape and Tobacco Business With POS+

POS+ has a price and features tailored to small businesses like yours. To learn more about The World’s Greatest POS, contact our sales staff or buy the tobacco store POS system today.

Small Business Tips

How to Start a Grocery Store

how to start a grocery store

When you decide to run a small grocery store, you are tapping into a broad market — everyone in your community needs food, after all. However, you still need to set your business up for success to ensure you stay competitive. With preparation and common sense, you can achieve your starting goals. Consider these five elements when you open a grocery store.

1. Business Funds

A grocery store owner needs finances before they can set up their business. To get an investor’s attention, you need a compelling and detailed business plan that shows your competence. Remember to research the costs of equipment, food, a grocery store cash register system, credit card processing, staff wages and other necessities. Once you have a budget, you can create a comprehensive business plan and pitch it to investors. You can also use existing savings or take out a business loan.

2. Inventory and Suppliers

As part of your business plan, you need to determine your inventory and suppliers. Your vendors create the foundation for your inventory by supplying your food and merchandise. Some grocery store owners use full-service wholesalers that can provide most of the items they sell. Meanwhile, others choose more flexibility by working with multiple vendors.

3. Location and Building

Your store’s location will have a major role to play in your exposure to customers. Some customers might seek out your store if you sell specialty groceries. However, opening in a high-traffic area helps you attract everyday customers who need necessities. Operating out of a building close to car or foot traffic spreads awareness to people going about their day. The inside of your building should also have enough space to stock your shelves while following regulations and you should use a point-of-sale (POS) system for a supermarket to facilitate sales.

4. Employees

The number of staff members you need for your team depends on the size of your store. If you have a small community grocery store, you can hire a few employees. However, a larger store needs a bigger team. A grocery store needs multiple people to handle sales, inventory, customer service and security. You can grow your staff as your business expands to meet your increasing needs.

5. Technology and Equipment

Modern grocery store management requires the technology and supplies to manage sales, hold inventory and keep food fresh. Since grocery stores can have a high volume of sales and plenty of inventory management, you need a top-quality POS system for a supermarket. A Grocery Store cash register system like POS+ from National Retail Solutions, Inc., can track your sales and stock. You can integrate it with a scale and credit card reader to further boost your business.

Power Your Grocery Store With POS+

Grocery store cash register system, pos system for supermarket

We designed POS+ for community businesses like your grocery store. Our robust POS system for supermarkets can track vendors, calculate profits, track sales trends and much more. It also has an affordable price meant for small and mid-sized businesses. With so many features tailored to your grocery store, POS+ counts as a wise investment for your new business. Request a custom quote by contacting our sales team or buy the grocery store cash register system online to learn more.

Retail News

A Case Study on Convenience Store Coupons

convenience store coupon case study

American consumers save well over $3 billion every year through the use of coupons. Coupons help people save money and can encourage them to try new products or pick up products they would otherwise leave on the shelf. Coupons aren’t just for “extreme couponers,” and today’s coupons don’t only look like magazine clippings. They also take the form of mobile offers sent straight to our phones that anyone can conveniently use.

As a convenience store owner or manager, you may wonder whether coupons have a place in helping you grow your sales. In this article, we’re going to look at a case study of how coupons from our BR Club loyalty program increased Skittles sales at convenience stores. You may be surprised by just how much of an impact coupons can have.

Convenience Store Coupons

You may associate coupons with shopping at the grocery store and wonder whether there’s really any place for them in a convenience store. After all, convenience stores tailor to customers who are in and out quickly, and are looking for convenience. Does someone who stopped in for a coffee, a bag of chips, and a soda care about using a coupon?


convenience store coupons

The answer is yes! Coupons can certainly influence the purchasing decisions of anyone shopping for items at convenience stores and many other types of stores. One survey found that two-thirds of consumers have purchased a product they weren’t planning to buy otherwise because they discovered a coupon for it. Whether shopping online or in a store, knowing you have a coupon for an item puts that item into your mind and may prompt you to add it to your basket.

It’s important to note that coupons come in many forms, and consumers don’t interact with all coupons the same way. For example, a manufacturer’s coupons in the newspaper or a magazine will likely go unnoticed by someone who isn’t seeking them out. Digital coupons, on the other hand, are accessible for anyone with a computer or smartphone. Advertising coupons inside of the store is another way to garner attention right before the customer selects what item to purchase.

A recent article from Convenience Store News pointed out that c-stores can more effectively connect with their customers using digital coupons since there are 135 million digital coupon users in the United States. The article also points out that many of the c-stores that are currently taking advantage of digital couponing are tying these coupons in with a loyalty program. These programs can create even more of a sense of exclusivity, which is a major part of what makes customers love coupons in the first place.

What categories of c-store coupons perform the best? One study found that customers redeemed the most coupons at their local convenience stores for beverages (led by energy drinks), followed by food and candy. These are all c-store staples, so getting customers to redeem coupons to buy more of these items is one of the best ways to increase convenience store sales.


convenience store products

A Skittles Case Study

Now that we’ve talked about the effectiveness of coupons in general and for convenience stores in particular, let’s focus in on a case study from early 2019. This case study highlights the general coupon knowledge we’ve been discussing with some concrete numbers.

Let’s start by establishing our baseline for this case study. In January 2019, 184 stores that use the BR Club loyalty program sold Skittles products to customers who came in.

These Skittles products included several different UPCs, including original, sour, wild berry and tropical flavors — the four most popular Skittles flavors, according to Ranker, a website which allows consumers to rank their preference for various products. These UPCs also include the classic, smaller sizes as well as the larger “share” size. Together, the 184 stores that sold Skittles sold a total of 2,698 products, totaling $3,342.79 in revenue.

We then ran a coupon for Skittles in February with three goals: 1. Increase the number of stores in the BR Club network that sell Skittles, 2. Increase the total volume of Skittles products sold at BR Club locations, 3. Increase the volume of Skittles products sold at stores that were already selling Skittles (this last data point excludes stores that hadn’t been selling Skittles prior to the coupon).

In order to make customers aware of the Skittles coupon, we advertised the coupon on the customer facing screens of the stores’ POS Systems. This way customers could see the coupon during check out, perhaps the most influential and captivating time to advertise to a store’s customers. We also sent the coupon straight to BR Club members via SMS message. We then tracked Skittles sales in February to see if we achieved our three goals. The bottom line? Our stores saw a major upturn in Skittles sales due to the BR Club coupon. Let’s break it down in more detail, looking at each of our metrics.

1. Number of Stores That Sold Skittles


skittles case study

First of all, thirty four (34) BR Club stores that hadn’t sold any Skittles in January, sold Skittles in February because of the coupon. This resulted in a total of 218 stores selling Skittles as opposed to 184 in January, an 18% increase. This number was even more impressive for one particular UPC — the tropical Skittles flavor 2.17-ounce bag. Thirty eight (38) stores that hadn’t sold any of this UPC the month before sold them in February, thanks to the coupon.

It may be easy to write off the efficacy of a coupon if customers consistently bought a product, regardless of whether they had a coupon. However, when a store that hasn’t sold a product recently (or has never sold that product before) notices a product suddenly flying off the shelves, it’s easy to see that the coupon made a real difference.

2. Total Number of Skittles Products Sold

If you’re unconvinced by the amount of new stores selling Skittles, then you may be more interested in the increase in the total number of Skittles products sold. The 218 stores that redeemed coupons in February sold vastly more Skittles products in February than in January. The number of Skittles products sold at these stores jumped from 2,698 to 6,671. That’s an amazing 147% increase. In other words, our BR Club stores sold nearly 2.5 times more Skittles products in February than they had in January.

Considering the fact that candy is one of the six product categories that make up the vast majority of convenience stores’ sales, an upturn in revenue from candy sales is a win for the store’s success overall.

3. Number of Skittles Products Sold (excluding stores that were not already selling Skittles in January)

Now that we’ve shown the increase in total Skittles sales due to the BR Club Skittles coupon, what if we remove stores from the data set that weren’t already selling Skittles prior to the February coupon? Remember, in bullet point 2 we got a big boost in sales from stores that were selling zero Skittles in January who just began selling Skittles in February. After all, there were 38 more stores selling Skittles in February than in in January due to the coupon.

How impressive would it be if we even got a big lift in Skittles sales at stores that were already selling skittles?

The 184 stores that were already selling Skittles UPCs in January sold 5722 Skittles products in February. That’s an increase of 112% from the 2698 Skittles products they sold in January. Also, a reminder that there are three less days in February than in January. That means these dramatic increases in Skittles sales happened in three less days of business!

How Can We Use This Information?

So, now that we’ve seen the evidence from this case study, what does it mean for your c-store? Amidst the convenience store tips and tricks for growing your sales, don’t overlook the power of the coupon. If delivered in a way consumers can conveniently use, coupons can have a profound effect on individual consumers’ buying decisions and on your sales as a whole.

According to Investopedia, offering coupons to customers can help you:

  • Bring in new customers to your store
  • Launch new product lines
  • Clear out overstocked or unwanted inventory
  • Prompt customers to try a new brand
  • Encourage repeat business

The benefits are extensive and backed up by retailers’ own experience and data, such as what we gathered from our case study. So, what holds c-stores back from implementing coupons? One possible reason is that, if they’re not done right, coupons could cause you to lose revenue rather than gain it. For your store to benefit from coupons, they need to be strategically created to encourage customers to spend more in your store, not less. This potential can can scare off some retailers.

Another reason some convenience stores may shy away from using coupons is because they don’t know where to start. We understand that coming up with promotion ideas for your convenience store can be overwhelming. How do you know what to place on sale? What percentage should you take off? Or should you opt for a buy-one-get-one sort of deal? And how do you avoid possible loopholes that can allow a savvy couponer-user to cause you to lose money instead of make more of it? The possibilities and questions are seemingly endless.


gas station coupon

Once you figure out what sorts of convenience store promotions you want to offer, your job is far from done. You have to determine what form your coupons are going to take and how you’re going to get them into the hands of shoppers. You may even need a graphic designer to help you create the coupon itself. You could just sit back and hope that customers cut out manufacturer’s coupons and bring them along, but since these coupons are valid anywhere the product is sold, they won’t bring customers into your store specifically.

The easiest way to take full advantage of coupons is to do what the retailers in our case study did. They became part of the BR Club loyalty program. With the BR Club, you don’t have to do the work of coming up with special discounts, and you don’t have to make your own coupons. Instead, your customers will get digital coupons sent straight to their devices that they can redeem only at stores that are part of the BR Club network.

And the best part? The coupons are sponsored by nationwide brands so YOU GET PAID BACK FOR EVERY REDEEMED COUPON.

NRS BR Club Program and Loyalty Software

National Retail Solutions (NRS) is empowering small business all over the country to cash in on the benefits of store promotions and coupons through our loyalty software and exclusive access to the BR Club. Together, these tools make it easy to provide your customers with sales and coupons.

Some store owners and managers love being able to create their own discounts for their customers, and there’s no better way to do that than through our loyalty software, which comes with every point-of-sale (POS) system we sell. This software allows you to create your own in-store discounts, whether that be taking a certain number of cents off of a product’s price or rewarding customers for buying a specific number of a product.

When you program in the discounts you want, they will automatically be applied at checkout as your employees scan in items that are on sale. For promotions that require a customer to buy a certain number of items, the customer-facing screen will let the customer know that they can save by throwing in an additional item or two. If you want to know how your discount programs are performing, you can check the Store Statistics menu.


br club program

When you want to offer your customers digital coupons that you don’t have to sponsor yourself, this is where BR Club comes in. BR Club is a customer rewards program used by a nationwide network of small businesses just like yours. The BR Club program offers your customers coupons that are sponsored by large national brands. When you purchase the POS+ from NRS, you automatically gain access to the BR Club program.

BR Club allows you to enjoy the undeniable benefits to your bottom line that strategic coupons bring without having to figure out how to produce and distribute these coupons on your own. When your customers join the BR Club program, they’ll get these special offers sent straight to their phones. A coupon for their favorite drink, candy or snack may just be the prompting they need to stop into your store. While they’re there, you can expect them to buy other items too.

C-store chains are working on perfecting their loyalty programs, so your small chain or independent store should fight to keep up by implementing a loyalty program that takes advantage of modern technology — no punch cards or manually manipulating prices. All your customers have to do is scan their BR Club cards and watch the coupons automatically apply on their screen as you ring up their items.

The retailers in our case study didn’t have to come up with that Skittles coupon on their own. Instead, they just got to see a spike in their Skittles sales and their revenue as customers took advantage of their BR Club coupons.

Start Cashing in on Coupons at Your Store Today


c-store coupons

We hope this case study of what BR Club coupons did to raise Skittles sales across participating stores has served to illuminate the power coupons have to help your convenience store succeed. If you’ve been wondering how to increase your convenience store sales, coupons may very well be the answer. The BR Club program can also help grocery stores, delis and other retail stores that sell snacks and beverages increase their sales.

You don’t have to be a large chain or big-box store to enjoy the benefits of digital coupons for your customers. At NRS, our mission is to bring this technology to small businesses like yours. If you want to implement a modern, all-in-one POS system, complete with access to our loyalty software and BR Club, contact our sales team today for a free quote.